2005 chevrolet aveo sedan

China's economy car and then cut prices

In the automobile market in the crowded, the price changes of the most concern. Every end of the year, the economy cars are always at lower prices to consumers surprise. 2007 New Year's is no exception, the pace of economic Model price cuts seem to be more urgent.

Price cut the bell sounded years ago,

2007 in the first week, Shanghai GM will be fired the first shot New Year's price cuts, announced the Chevrolet brand's main products LOVA musical styles and AVEO AVEO department-wide price cuts, ranging up to 9900 yuan, the lowest 5,000 yuan, a decline of 6% to 10%.

Prices have gone down in four and five Aveo Lova covers 70000-100000 yuan price range.

To be sure, this round of New Year's Chery Automobile is the initiator of economic Model price cuts. A month ago, December 3, 2006, Chery Automobile began code-named "leap 07" full range of price cuts, increase with action, and the introduction of three main car. A total of six brands, 47 models of Chery cars magnitude of price cuts deep, and broad coverage so that all competitors gasped. Hot models in which the lowest price under the QQ-breaking 30,000 yuan mark, B-Class Son of 90,000 yuan mark for the next break.

In recent years, leading the annual economic car price cuts in the New Year in Tianjin FAW to respond quickly: From December 2006 the 21, and Tianjin FAW Xiali right to price adjustment, Xiali A +1.0 series of six large car price cuts, of which 2,000 yuan price reduction hatchback, sedan cut prices to 3,000 yuan. BYD is also available for one year and three months since the implementation of the first concessions, the average monthly sales of 10000 in BYD F3 series model price cuts 3000-10000 yuan.

Become a supporting factor for the size

We all know, in a highly competitive market environment, after several consecutive years of price wars, the economy cars of profits in the "water" has been squeezed, and many models of price-fixing has come to break-even point. So, what is the power to dominate this round of price cuts before and after the New Year then?

According to the latest statistics, Shanghai GM sold in 2006 eventually led us to 413,367, wholesale and retail sales in excess of 40 million units results mark the size of the domestic passenger car manufacturers on the annual sales volume to a new level. Shanghai GM's Chevrolet brand into the Chinese market less than two years, the accumulated sales volume has almost 19 million units, in the fierce market competition, showing a rare pace of development.

From the Chery Automobile Company was informed that the company's total sales volume in 2006 reached 305.2 thousand, in one fell swoop passenger car sales among the semi-finals of the columns, to become its own brand vehicles Chuqiao.

The other two price cuts brands, Xiali reelection as the domestic market for many years been selling a single brand champion, although the market BYD new army, products, and only two, but the average monthly vehicle sales remained at a high degree of 10000. Clearly, the current round of economic cars behind the price cuts have economies of scale support.

The price war is the brand battle

The industry, said: As the cars in our country just entering the average family, the economy cars in the domestic car market the fastest-growing, most competitive vehicle segments. Related statistics show that by the end of 2005, the economy has accounted for sales of cars sold cars Seventy-consumption in the domestic car dominated, so the price change is the most sensitive. The mainstream brands and the main products, price changes, the market is bound to give rise to a comprehensive response, which led to mid-size car or even high-class car price cuts.

Tianjin FAW in a 4S shop, dealers told reporters: It is now part of the new car sales can only make "vegetables" in profit, low can not imagine, we can only try to sell a greater number of cars, and try to by raising the standard of after-sales service to boost profits.

According to market estimates, the 2007 economy cars will be price competition into the brand competition stage, the number of sales are not able to scale, low maintenance network, poor service quality brands will face out of danger. In the car the timing on the auto market in January is the traditional off-season, this year's Spring Festival in mid-February, prices were relatively volatile during the auto market, manufacturers will adopt preferential measures to boost the sales of a small, economical cars of the recurrence of large-scale price cuts does not occur.
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